{"id":2186,"date":"2017-09-07T02:27:46","date_gmt":"2017-09-07T01:27:46","guid":{"rendered":"http:\/\/www.krutomyval.com\/?p=2186"},"modified":"2017-09-07T22:34:17","modified_gmt":"2017-09-07T21:34:17","slug":"krutomyval-ve-sparu-marketingoveho-konsultanta","status":"publish","type":"post","link":"https:\/\/www.krutomyval.com\/?p=2186","title":{"rendered":"Krutom\u00fdval: ve sp\u00e1r\u016f marketingov\u00e9ho konsultanta"},"content":{"rendered":"

1. Nov\u00fd \u017eivot v nov\u00e9 profesn\u00ed oblasti s sebou p\u0159in\u00e1\u0161\u00ed i nov\u00e9 zku\u0161enosti. Kter\u00e9 mne sice v\u00edcem\u00e9n\u011b t\u011b\u0161\u00ed, ale n\u011bkdy mne nut\u00ed d\u011blat v\u011bci, kter\u00e9 mi nejsou tak \u00fapln\u011b bl\u00edzk\u00e9.<\/p>\n

2. Nap\u0159\u00edklad soci\u00e1ln\u00ed m\u00e9dia. M\u016fj zdej\u0161\u00ed producent m\u011b ji\u017e del\u0161\u00ed dobu nut\u00ed si z\u0159\u00eddit \u00fa\u010det na Facebooku, kv\u00e1kat n\u011bco na Twitteru, spojit se s lidma na LinkdIn a publikovat otravn\u00e9 v\u011bci ze sv\u00e9ho \u017eivota na Instagramu.\u00a0<\/p>\n

3. Nejv\u00edc nesympatick\u00fd je mi Facebook. Nadn\u00e1rodn\u00ed organizace, z jej\u00ed\u017e datab\u00e1ze osobn\u00edch \u00fadaj\u016f a hlavn\u011b z praktik zpen\u011b\u017eov\u00e1n\u00ed t\u011bch \u00fadaj\u016f by se v\u00e1m zpotily i kl\u00ed\u010dn\u00ed kosti. Kdybyste jim tedy po\u0159\u00e1dn\u011b rozum\u011bli, nebo m\u011bli snahu porozum\u011bt. Co\u017e m\u00e1 m\u00e1lokdo, tak\u017ee m\u016f\u017eete nad\u00e1le klidn\u011b sp\u00e1t.<\/p>\n

4. Ale mimo ochrany soukrom\u00ed mne je\u0161t\u011b na v\u0161ech t\u011bhle m\u00edstech odpuzuje fakt \u017ee v\u00e1s to „nut\u00ed“ n\u011bkoho „sledovat“, p\u0159\u00edpadn\u011b hodnotit, komentovat, a samoz\u0159ejm\u011b n\u011bco i p\u0159isp\u00edvat. Prost\u011b celkov\u011b to p\u0159id\u011bl\u00e1v\u00e1 spoustu pr\u00e1ce. A p\u0159eci nejsem \u010dlovek co ode\u0161el z pr\u00e1ce, ve kter\u00e9 bylo spousta pr\u00e1ce, abych m\u011bl v jin\u00e9 pr\u00e1ci spoustu pr\u00e1ce?<\/p>\n

5. \u0158e\u0161en\u00ed kter\u00e9 mne napad\u00e1 je samoz\u0159ejm\u011b tyto \u010dinnosti oustourcovat. Ale tam nar\u00e1\u017e\u00edm na fakt, \u017ee pak se v\u00fdsledek mo\u017en\u00e1 nebude v\u017edy odv\u00edjet cestou, kter\u00e1 by mi p\u0159ipadala ide\u00e1ln\u00ed. Tak\u017ee bylo nutn\u00e9 najmout profesion\u00e1la, aby mi \u0159ekl co je opravdu kl\u00ed\u010dov\u00e9, aby \u010dlov\u011bk d\u011blal vlastnoru\u010dne a na co se m\u016f\u017eu vyka\u0161lat, nebo to delegovat na n\u011bjak\u00e9ho chud\u00e1ka.<\/p>\n

6. Inu tak se dostal do m\u00e9ho \u017eivota marketingov\u00fd konsultant. M\u00e1 kancel\u00e1\u0159 v t\u00e9 nejv\u00edc snobsk\u00e9 budov\u011b na Park Avenue (kter\u00e1 je tak snobsk\u00e1, \u017ee se do n\u00ed ned\u00e1 nijak rozum\u011b dostat, pokud \u010dlov\u011bk nad n\u00ed nechce p\u0159ilet\u011bt helikopt\u00e9rou a nenech\u00e1 se spustit na st\u0159echu)<\/em>, a ka\u017ed\u00e9 dva t\u00fddny se tam sch\u00e1z\u00edme. A j\u00e1 poslouch\u00e1m p\u0159edn\u00e1\u0161ky o sv\u00e9 c\u00edlov\u00e9 skupin\u011b, n\u00e1stroj\u00edch na propagaci, tvo\u0159\u00edme logline, keyline, logo, product line a podobn\u00fd nesmysly.<\/p>\n

7. V mezidob\u00ed mezi t\u011bmahle sch\u016fzkama, ve kter\u00fdch si p\u0159ipad\u00e1m asi jako chud\u00e1k sed\u0159en\u00fd klient u nenasytn\u00e9ho pr\u00e1vn\u00edka, j\u00e1 nad\u00e1le tvo\u0159\u00edm, p\u0159ihla\u0161uji sv\u00e1 veled\u00edla do r\u016fzn\u00fdch sout\u011b\u017e\u00ed, a je\u0161t\u011b organizuji administrativn\u00ed v\u011bci okolo. No a tu a tam mi dojde, \u017ee to je prost\u011b v\u0161echno hrozn\u011b moc pr\u00e1ce, a \u017ee p\u0159eci nejsem debil co odejde z pr\u00e1ce proto\u017ee je tam spousta pr\u00e1ce a d\u00e1 se na pr\u00e1ci ve kter\u00e9 je tak\u00e9 spousta pr\u00e1ce.<\/p>\n

8. Kvalitn\u00ed \u0159e\u0161en\u00ed neboli optimalizace pracovn\u00ed doby a maximalizace doby kterou m\u016f\u017eu str\u00e1vit v posteli sledov\u00e1n\u00edm nejnov\u011bj\u0161\u00ed \u0159ady seri\u00e1lu Narcos, p\u0159edstavovalo tedy rozhodnut\u00ed najmout si je\u0161t\u011b otroka, kter\u00fd za m\u011b bude d\u011blat to v\u0161echno nep\u0159\u00edjemn\u00e9. Co\u017e se stalo, a sv\u011bt je zase o n\u011bco lep\u0161\u00ed.<\/p>\n

9. A jeliko\u017e otrok u\u017e tvrd\u011b pracuje, zbyl mi \u010das na to nav\u0161\u00edvit o na p\u00e1r dn\u00ed farmu s mini-lamama (kter\u00fdm se \u0159\u00edk\u00e1 alpaky<\/em>), prol\u00e9zt si p\u00e1r p\u011bkn\u00fdch vodop\u00e1d\u016f v okol\u00ed jezera Seneca, a v\u016fbec se zas trochu zrelaxovat jaksepat\u0159\u00ed.<\/p>\n

10. Pot\u011b\u0161en\u00ed ze \u017eivota mi zkazil akor\u00e1t kalend\u00e1\u0159, kter\u00fd na m\u011b u\u017e te\u010f p\u00edsk\u00e1, \u017ee z\u00edtra m\u00e1m sch\u016fzku se sv\u00fdm marketingov\u00fdm konzultantem. Dle CNN na New York je\u0161t\u011b nikdo nehodil atomovku, tak\u017ee budova je asi furt na sv\u00e9m m\u00edst\u011b. Co\u017e snad ale nen\u00ed d\u016fvod proto aby \u010dlov\u011bk jedn\u00e1n\u00ed aspo\u0148 neodsunul! Z\u00edtra toti\u017e vch\u00e1z\u00ed do kin nov\u00e1 filmov\u00e1 adaptace nejelp\u0161\u00ed knihy Stephena Kinga – IT, tak\u017ee kdy\u017e u\u017e m\u00e1m \u010dum\u011bt na n\u011bjak\u00fdho klauna, tak a\u0165 je to aspo\u0148 ten od Kinga. Ten z Park Avenue mus\u00ed po\u010dkat do pond\u011bl\u00ed.<\/p>\n

\"bejt\"<\/a><\/p>\n

PS: po\u010det my\u0161\u00ed v m\u00e9m byt\u011b sn\u00ed\u017eem o dal\u0161\u00ed dv\u011b. Deratiz\u00e1tor ji\u017e na cest\u011b. Pr\u00fd. Snad vyn\u016fkuje i ty \u0161v\u00e1by. Jo, mam tu i \u0161v\u00e1by. A\u0165 \u017eije Brooklyn.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Nov\u00fd \u017eivot v nov\u00e9 profesn\u00ed oblasti s sebou p\u0159in\u00e1\u0161\u00ed i nov\u00e9 zku\u0161enosti. Kter\u00e9 mne sice v\u00edcem\u00e9n\u011b t\u011b\u0161\u00ed, ale n\u011bkdy mne nut\u00ed d\u011blat v\u011bci, kter\u00e9 mi nejsou tak \u00fapln\u011b bl\u00edzk\u00e9. 2. Nap\u0159\u00edklad soci\u00e1ln\u00ed m\u00e9dia. M\u016fj zdej\u0161\u00ed producent m\u011b ji\u017e del\u0161\u00ed dobu nut\u00ed si z\u0159\u00eddit \u00fa\u010det na Facebooku, kv\u00e1kat n\u011bco na Twitteru, spojit se s lidma … Pokra\u010dov\u00e1n\u00ed textu Krutom\u00fdval: ve sp\u00e1r\u016f marketingov\u00e9ho konsultanta<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[4,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2186"}],"collection":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2186"}],"version-history":[{"count":8,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2186\/revisions"}],"predecessor-version":[{"id":2196,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2186\/revisions\/2196"}],"wp:attachment":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}