{"id":2289,"date":"2017-11-30T14:10:38","date_gmt":"2017-11-30T13:10:38","guid":{"rendered":"http:\/\/www.krutomyval.com\/?p=2289"},"modified":"2017-11-30T14:15:06","modified_gmt":"2017-11-30T13:15:06","slug":"krutomyval-jak-byt-reziserem-a-nezblaznit-se-3-2","status":"publish","type":"post","link":"https:\/\/www.krutomyval.com\/?p=2289","title":{"rendered":"Krutom\u00fdval: Jak b\u00fdt re\u017eis\u00e9rem a nezbl\u00e1znit se (3)"},"content":{"rendered":"

1. Op\u011bt mne potkala situace, ve kter\u00e9 mus\u00edm volit mezi n\u011bjakou svou „profesn\u00ed integritou“<\/em> a „zak\u00e1zkou od klienta<\/em>„. Minule toto dilema vyvstalo p\u0159i psan\u00ed vtip\u016f na m\u00edru r\u016fzn\u00fdm politik\u016fm a jin\u00fdm osobnostem, kde mi na mysl p\u00e1rkr\u00e1t p\u0159i\u0161lo, jestli u\u017e nep\u00ed\u0161u odpad, nebo \u00a0n\u011bco „lidsky za hranou<\/em>“ a nest\u00e1v\u00e1-li se ze m\u011b vlastn\u011b takto akor\u00e1t jin\u00fd druh hyeny.<\/p>\n

2. Nyn\u00ed \u0159e\u0161\u00edm to, zda vz\u00edt zak\u00e1zku na nato\u010den\u00ed reklamy na zbo\u017e\u00ed, kter\u00e9 mne neoslovuje. Co\u017e by takov\u00fd probl\u00e9m nebyl, proto\u017ee to nen\u00ed nic co se mi vylo\u017een\u011b p\u0159\u00ed\u010d\u00ed, nato\u017e n\u011bjak\u00e1 fale\u0161, jen to nespad\u00e1 mezi produkty, kter\u00e9 by mi byly n\u011bjak bl\u00edzk\u00e9. Hor\u0161\u00ed je, \u017ee klient chce ztv\u00e1rn\u011bn\u00ed, kter\u00e9 pova\u017eji za vrchol k\u00fd\u010de, neoriginality a\u017e trapnosti ve smyslu „to u\u017e tady bylo tis\u00edckr\u00e1t“<\/em>.<\/p>\n

3. P\u0159i\u0161lo mi, \u017ee m\u00e1m „zaj\u00edmav\u011bj\u0161\u00ed\u00a0n\u00e1pad<\/em>„. Ud\u011blat kampa\u0148 n\u011b\u010d\u00edm trochu jinou. Abyste byli v obraze: klip m\u00e1 popisovat v\u00e1\u0161e\u0148. A to, jak j\u00ed lid\u00e9 pro\u017e\u00edvaj\u00ed. V p\u0159edchoz\u00ed kampani t\u00e9 firmy je takov\u00e9 to typick\u00e9: spo\u0159e od\u011bn\u00e1 modelka stoj\u00ed u okna a kouk\u00e1 na spo\u0159e od\u011bn\u00e9ho d\u0159evorubce, kterak mu hraj\u00ed svaly na poloobna\u017een\u00e9m t\u011ble. St\u0159etnou se pohledem, oba zavzdychaj\u00ed a viln\u011b se na sebe pod\u00edvaj\u00ed. Jeden z nich se kou\u0161e do rtu, druh\u00fd si p\u0159ej\u00ed\u017ed\u00ed prsty po opasku. St\u0159ih, a za chv\u00edli si to (t\u00e9m\u011b\u0159)<\/em> rozd\u00e1vaj\u00ed za bukem. V\u00e1\u0161e\u0148. J\u00e1 chci ale o v\u00e1\u0161ni vypr\u00e1v\u011bt jinak.<\/p>\n

4. Napadlo mne tedy, \u017ee zaprv\u00e9 klip ud\u011bl\u00e1m animovan\u00fd, a za druh\u00e9 bude o v\u00e1\u0161ni mezi star\u00fdma nemocn\u00fdma lidma. Klientovi se to nel\u00edb\u00ed. Vylo\u017een\u011b to nechce. Ale m\u011b se ten p\u0159\u00edb\u011bh i zp\u016fsob, kter\u00fdm ho chci zpracovat l\u00edb\u00ed natolik, \u017ee ho ud\u011bl\u00e1m tak jako tak, akor\u00e1t ne jako reklamu pro tuto firmu ale jako sv\u00e9 promo.<\/p>\n

5. Klient mne ale n\u011bkolikr\u00e1t je\u0161t\u011b kontaktoval, \u017ee se mu l\u00edbila n\u011bjak\u00e1 moje jin\u00e1 pr\u00e1ce, kterou vid\u011bl, a \u017ee by to cht\u011bl ode mne. Ale t\u00edm zp\u016fsobem, kter\u00fd si p\u0159eje. Tedy d\u0159evorubec a spol. \u00a0Ale mne se zaboha neda\u0159\u00ed vymyslet p\u0159\u00edb\u011bh a zp\u016fsob jeho ztv\u00e1rn\u011bn\u00ed, kter\u00fd by spl\u0148oval klientovo p\u0159\u00e1n\u00ed a z\u00e1rove\u0148 se mi z toho neud\u011blala na \u010dele vr\u00e1zka z pocitu, \u017ee d\u011bl\u00e1m n\u011bco, co mne nejen\u017ee nenadch\u00e1v\u00e1, ale vysloven\u011b odpuzuje.<\/p>\n

6. Moment\u00e1ln\u011b jsem tedy ve f\u00e1zi, kdy „p\u0159em\u00fd\u0161l\u00edm“<\/em>. Jestli mne nenapadne n\u011bco, co by \u0161lo pou\u017e\u00edt, klient se na\u017eral a moje „um\u011bleck\u00e1 integrita<\/em>“ z\u016fstala cel\u00e1.\u00a0Ale tak\u00e9 mezit\u00edm rozv\u00edj\u00edm p\u0159\u00edb\u011bh Tima a Rose (draft n\u00ed\u017ee)<\/em>. Se kter\u00fdmi m\u00e1 chud\u00e1k anim\u00e1torka d\u00edky m\u00fdm velmi specifick\u00fdm po\u017eadavk\u016fm spoustu pr\u00e1ce, ale kte\u0159\u00ed si mne ji\u017e \u00fapln\u011b z\u00edskali.<\/p>\n

7. B\u011bhem v\u00fdletu na Macau bylo dost \u010dasu p\u0159em\u00fd\u0161let nad nov\u00fdmi projekty, proto\u017ee mi tam nefungoval internet a tak se \u010dasto st\u00e1valo, \u017ee po ruce nebyla jin\u00e1 z\u00e1bava ne\u017e vlastn\u00ed my\u0161lenky. Macau bylo p\u011bkn\u00e9, ale z \u00c1sie po\u0159\u00e1d v\u00edt\u011bz\u00ed Singapur a Hongkong, jako m\u00edsta, kam se hod\u00ed se pod\u00edvat v\u00edcekr\u00e1t v \u017eivot\u011b. Ale my\u0161lenky mne dovedly k zamy\u0161len\u00ed nad t\u00edm jak\u00fdm pravidlem se chci p\u0159i sv\u00e9 tvorb\u011b \u0159\u00eddit.<\/p>\n

8. Trocha kontextu: na Stream.cz se minul\u00fd t\u00fdden urodil seri\u00e1l Krmelec u Muflona \u010di co. Jeho kvalitu pova\u017euji za smrt\u00edc\u00ed. Mne ne\u0161lo dokoukat ani prvn\u00ed d\u00edl. Nevtipn\u00e9, trapn\u00e9, za mne pod \u00farovn\u00ed Kame\u0148\u00e1ku. P\u0159esto to napsali, nato\u010dili a \u00fa\u010dinkovali v tom lidi, kte\u0159\u00ed tu kvalitu um\u00ed. Jak se to asi stalo, \u017ee to takhle dopadlo? Byl to z\u00e1m\u011br? P\u0159i\u0161lo jim to n\u011bkomu vtipn\u00e9? Vid\u011bli seri\u00e1l Bo Jack Horsman a napadlo je, \u017ee se jim povede n\u011bco podobn\u00e9ho?<\/p>\n

9. Anebo v\u011bd\u011bli, \u017ee to\u010d\u00ed p\u0159\u00ed\u0161ern\u00fd \u0161it a bylo jim to jedno? P\u0159\u00edpadn\u011b (jak nazna\u010dovalo x nad\u0161en\u00fdch koment\u00e1\u0159\u016f pod seri\u00e1lem, zmi\u0148uj\u00edc\u00ed \u017ee oce\u0148uj\u00ed z\u00e1bavu pro prost\u00e9ho \u010dlov\u011bka)<\/em> jim \u0161lo o vytvo\u0159en\u00ed „prost\u00e9 lidov\u00e9 z\u00e1bavy<\/em>“ a toto byl skute\u010dn\u011b \u017e\u00e1douc\u00ed c\u00edl a povedlo se jim tedy pobavit „lid“<\/em>? A m\u016f\u017eu se nad t\u00edm v\u016fbec ofr\u0148ovat, kdy\u017e do toho evidentn\u011b tolik lid\u00ed v\u011bnovalo \u010das, energii, pen\u00edze, snahu, a existuje asi ur\u010dit\u00e1 skupina (a mo\u017en\u00e1 n\u00e9 mal\u00e1<\/em>) lid\u00ed, kter\u00fdm se to l\u00edb\u00ed? Nen\u00ed lep\u0161\u00ed ocenit, \u017ee v\u016fbec n\u011bco vznik\u00e1? I kdy\u017e je to podle mne p\u0159\u00ed\u0161ern\u00e9? A podle sam\u00e9 logiky, nebylo by rozumn\u00e9, vz\u00edt tu reklamu a nato\u010dit j\u00ed tak jak klient chce, i kdy\u017e se s t\u00edm nem\u016f\u017eu vnit\u0159n\u011b stoto\u017enit?<\/p>\n

10. NE! Mo\u017en\u00e1 si to m\u016f\u017eu dovolit \u0159\u00edct d\u00edky tomu, \u017ee mne (zat\u00edm)<\/em> net\u00ed\u017e\u00ed finan\u010dn\u00ed nedostatek, mo\u017en\u00e1 d\u00edky sv\u00e9 naivit\u011b a p\u0159edstav\u011b, \u017ee jde \u00fasp\u011b\u0161n\u011b tvo\u0159it na poli kinematografie a takov\u00e9to \u00fastupky ned\u011blat. Mo\u017en\u00e1 si za to jednou budu nad\u00e1vat. Ale prozat\u00edm m\u00e1m jasno. Firma ode m\u011b dostane Tima a Rose, nebo nic. \u00a0No \u0159ekn\u011bte, nejsou roztomil\u00ed, a hodn\u00ed toho, aby p\u0159\u00edb\u011bh o v\u00e1\u0161ni byl pr\u00e1v\u011b o nich? J\u00e1 mysl\u00edm \u017ee ano.<\/p>\n

\"TimRose\"<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

1. Op\u011bt mne potkala situace, ve kter\u00e9 mus\u00edm volit mezi n\u011bjakou svou „profesn\u00ed integritou“ a „zak\u00e1zkou od klienta„. Minule toto dilema vyvstalo p\u0159i psan\u00ed vtip\u016f na m\u00edru r\u016fzn\u00fdm politik\u016fm a jin\u00fdm osobnostem, kde mi na mysl p\u00e1rkr\u00e1t p\u0159i\u0161lo, jestli u\u017e nep\u00ed\u0161u odpad, nebo \u00a0n\u011bco „lidsky za hranou“ a nest\u00e1v\u00e1-li se ze m\u011b vlastn\u011b takto akor\u00e1t … Pokra\u010dov\u00e1n\u00ed textu Krutom\u00fdval: Jak b\u00fdt re\u017eis\u00e9rem a nezbl\u00e1znit se (3)<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[5,4,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2289"}],"collection":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2289"}],"version-history":[{"count":4,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2289\/revisions"}],"predecessor-version":[{"id":2292,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=\/wp\/v2\/posts\/2289\/revisions\/2292"}],"wp:attachment":[{"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krutomyval.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}